Thursday, 28 January 2010

London Fashion Week: Vauxhall Fashion Scout - Ones to Watch

I got over excited this morning when I saw on twitter (thanks to @ftape) that the Ones to Watch for Vauxhall Fashion Scout had been announced! VFS really helps to launch the careers of outstanding design talent, and the alumi is very impressive! Here are the four designers that are set to rock our worlds in 2010 (drum roll please!):


Made up of 2 talented Danish designers, Anne Sofie Madsen and Katrine Hedegaard, Askh (initials, geddit?) is a Nordic-inspired range for Men and Women. From what I've seen, they're all about detail and delicate fabrics in a nude/mono palette.Love the Nordic vibe!

David Londshaw

Brit designer David Longshaw has tip top credentials; he's an ex St Martins and Royal Collage of Art student and has worked at Alberta Ferretti and Max Mara (wowsers!) before starting his own label! His designs seem to be very structured and tailored, but with distinct embellishment and detailing, and what looks like a very interesting print - can't wait to see more!

Eudon Choi

Eudon is a Korean designer who reminds me very much of thai designer, Disaya (and that's no bad thing!) He has a huge celeb following already, with fans like Sienna Miller (he used to work for Sienna and Sis at twenty8twelve) and Jade Jagger. This will be his second collection, and I'm in L.O.V.E. with his deliciously feminine take on mannish tailoring.

Florencia Kozuch

Not only does this Argentinian designer have a kick arse name (loves it) but also a kick arse Graduate collection! My own Graduate looked nothing like this! Her collection is made up of girly nudes, organza and angora, mixed with stiff prom dresses, oversized capelets, teeny tiny body-con mini dresses and lots of attitude! I'll have, um, all of it!

There's something I love from each designer, and I'm so, so, soooo excited to see what they bring to LFW.

To read more about VFS or for tickets, click here.

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