Does Alexa Chung have shares in the global denim market, or just a love affair with all things denim???
watch the behind the scenes video here and see why you should be rocking denim this season!) and now she's made a return to modelling as the face of Pepe jeans! She even dares to test the fashion rules by rocking double denim (dum dum dum!) and even more shocking, she pulls it off without looking like a member of Bewitched!
Madewell (hip denim Americana label) called, Alexa Chung for Madewell (originally named? No, but bet it'll be fash-tastic! And their websites adorable!)
Invest in denim now, it's gonna go up, up, up!
Images: Vogue and Pepe Jeans