Friday, 28 May 2010

My-Wardrobe Denim Bar pop store launch party

It seems that now is the age of denim. Everywhere you turn, denim is THE buzz word of the season, from Double Denim to cut offs, and the trend looks set to stay for AW 2010. So with that in mind, it not surprising that My-Wardrobe,'The UK’s leading online retailer of ‘accessible luxury’ designer clothing, shoes and accessories brands', have decided to help us out and launch a super-duper new section exclusively for all things denim!

So when we were invited down to sample it first hand at The My-Wardrobe Denim Bar pop store launch party in Carnaby Street on Wednesday night, we were very excited! And we weren't disappointed; greeted by jeans hanging from giant balloons, a bar made of denim (even the stools) and a retro van for photo opps, and most of all - male waiters holding trays of yummy My-Wardrobe cocktails!

Celeb guests, fashionista, press and bloggers all mingled at the event which was 'all about the boys' and focused mainly on their menswear denim range (although the site has both mens and womens denim bars). Although I was a little disappointed there wasn't any womenswear at the pop store, as it would have been good to see the jeans up close and personal, the night was a great example of how fashion brands can mix it up and move between online and offline engagement.

Sarah Curran, co-founder and CEO of, “We are thrilled with the success of the launch of our pop-up Denim Bar, created by the creative genius Mark Lawson-Bell.   It’s been a phenomenal year for with the launch of our menswear site and now new features such as the Denim Bar, which launched today, will only add to the experience online.”


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  1. honey hope you are well. Thanks for sharing this review of the event. sounds like a fun night. Denim is huge at the moment

  2. Very good thanks hun, how are you? The event was really cool, I'm not a true jeans girl, but I'm coming round! Desperate for an oversized denim shirt Cx


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