Thursday, 24 June 2010

D Day for Project D - Dannii Minogue and Tabitha Somerset-Webb launch collection at Selfridges

When I heard Dannii Minogue was launching her own collection, Project D, with her friend Tabitha Somerset-Webb, I was really intrigued to see what we'd be presented with. Celebrity and designer collaborations seem to have become the norm for the high street, but so far we haven't seen that many partnerships for luxury designer or occasion wear. And I was very pleasantly surprised - and not just because it's a collection soley made up of dresses (My name's Carina, and I'm a dress-aholic!).

The collection is made up of really wearable day pieces, mixed with cocktail and evening dresses. My favourites are definitely the day dresses which remind me a lot of Diane von Furstenberg and Vivienne Westwood Anglomania. The collection's strong points have to be beautiful draping and the gorgeous prints, including the distressed, dirtied animal prints! The collection also strongly represents Dannii's personal style, which I love, as sadly this isn't the case with all celeb/designer projects.
“The project is a result of our friendship and our shared views on fashion and style”,
says Tabitha. “Project D is about a sense of effortless luxury and a refined style that we
believe will appeal to many contemporary women.”
The Autumn Winter capsule collection marks the first phase of this design and lifestyle
collaboration, which will also include an accessories range and the launch of an
eponymous fragrance later in 2010.

Prices from £210.00

Available exclusively at Selfridges for 2 weeks, then Harvey Nichols, Harrods, and My Wardrobe.



  1. Gorgeous photos of the two ladies, I remember watching an interview with the two of them in ref to the collection.

    Happy Sunday

  2. Those images are so gorgeous! You can tell they're really good friends Cx


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