Friday, 30 July 2010

Samsung Diva Elite Model Look Grand Final 2010

Last night I attended the 'Samsung Diva Elite Model Look Grand Final 2010', yep, the event's title is a bit of a mouth full, but the event itself is simple; to source and develop new model talent in the UK, in the search for the next great British Supermodel. 12 girls made it to the final, from 1,000s of applicants and hopefuls, and they'd been preened and trained in 'Model Bootcamp'.

I loved the idea of this event (BNTM live was the idea I had in my head) and while the girls were incredibly beautiful and the idea of nurturing and developing UK talent is fantastic, the night wasn't the best event I have ever attended, and that was in no way down to the gorgeous and talented young models on the catwalk, but the fact it felt slightly unorganised and wasn't as good as it could have been (The venue, 1 Mayfair, was beautiful and the event could have been amazing).

I was umming and ahhing whether to cover the event at all, as it wasn't the smoothest catwalk show or contest I'd ever seen (they are only in their second year, I guess), and it overran by perhaps an hour after being quite late starting, and the sponsorship messages and VT were a bit unnecessary and changed the feel of the night. The musical and dance intervals were fun, but I wasn't expecting them! But, again, it was about the (very) young girls involved, and they did so well, especially when we learnt that they were all aged between 14-17! They took to the catwalk like pros and showed of the AW 2010 Warehouse collection fantastically.

The judging panel was very impressive, and included Sacha Mascolo Tarbuck, Global Creative Director of TONI&GUY, makeup artist Daniel Sandler and Warehouse PR & Marketing Director Lorraine Pringle. They choose Emma Mactaggart from Blairadam, Scotland from the 12 finalists to receive a modelling contract with Elite London and to attend the Elite Model Look World Final in Shanghai.

Congratulations to Emma, and, as ever, it was lovely to catch up with Reena, Marian and Miggy.


Video: Swamibu

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