Tuesday, 10 August 2010

I'm dreaming of a Seafolly Summer

Seafolly's gorgeous new Summer 2010 lookbook has got me daydreaming about Australian beaches and having fun in the sun (this is probably down to the fact that the weather in London today is truly horrible!). Seafolly is an Australian swimwear brand founded in 1975 that is all about fun, fit and durability! These bikinis will do more than look pretty, they're made to keep you in place and last forever.

Seafolly inject a real lifestyle feel into their lookbooks and designs. Instead of looking at the model with the *amazing* figure and whimpering that you'll never look like you, you're more inclined to think, 'she looks like she's having such a good time' or 'she looks so natural'. There's a definite similarity to Wildfox Couture, where you want to become a Wildfox or Seafolly girl; you want to join in, instead of just comparing yourself to the models!

Let's all put on Seafolly bikinis and frolic in the surf; who's with me?

Seafolly is available online at Asos, Selfridges and Figleaves.



  1. I love all of these but I really want the middle one! Gorgeous.


  2. The rose print bikini is my fave - I'm definitely getting one before my hols Cx


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