Friday, 12 November 2010

Let's all dance with Aldo!

I'm a firm believer in the 'Dance like no one's watching' ethos, and have been known to break into dance and song in the middle of Topshop if a good tune comes on (I blame my mother for introducing me to Roger & Hammerstein musicals at a young age and my Glee obsession). I'm also a huge fan of gorgeous footwear, and have also been know to share my shoe fantasies. So when I heard about shoe emporium, Aldo, and their a-maz-ing new contest, Let's Dance, I just had to share it with you.

First off, this seems like just another brand trying to 'go viral' with a vlogging UGC contest plugging and dancing about in their product, but no! Obviously they want people talking about their brand, but to enter you don't have to have ever shopped at Aldo, you can wear any brand of shoes (or no shoes) in the video and you can win £1,500.

Best of all, I love their tag line 'Videos can be all about the dancing or all about having fun, there is no wrong way to move with Aldo'. So you can upload your own video, vote on other peoples or just watch some people having fun! Here are a couple of videos to get you feeling foot loose and fancy free (I love the blogger's video, Gemma's my fave! And the male model in the promo - he's a super star).

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