Thursday, 13 January 2011

Debenhams Edition Preview: Preen, Jonathan Saunders, and Jonathan Kelsey

I've covered designer-highstreet collaborations many times on Carina100, but Edition at Debenhams is taking it to another level! With collections from three up and coming designers, Preen, Jonathan Saunders, Roksanda Ilincic and Jonathan Kelsey, and promising a minimum of four seasons each, Debenhams have really upped their game and set the bench mark for other designer-highstreet collaborations.

While attending the preview yesterday, I was instantly drawn to the Jonathan Saunders collection (which consists of nearly 30 pieces ALL under £100!) and the clean, cool colours and shapes, which are now synonymous with Jonathan Saunders, really stood out. I fell for the lime colour block dress (£65) and the blue drape front maxi dress (£50). The 'Edition' collection is so true to his signature catwalk collection (AW10 below), it's hard to tell them apart.

The Preen collection was also fantastic, with some amazing draped jersey pieces and to-die-for macs and jacket. In sophisticated shapes, and neutral shades mixed with pops of colour, the collection ticks the colour blocking and sports luxe trends of SS 11. This collection is the perfect way to buy into the coveted Preen style without the hefty price tags, with the most expensive item being a £190 leather jacket.

Available from 14th February and with all clothing priced between £18 - £190, and Jonathan Kelsey's footwear and bags from £45 - £65, Debenhams are giving us all access to some seriously gorgeous (and on trend) items for SS 2011.

The even better news is that for AW 2011 one of my favourite designers (and fresh from her Whistles collaboration), Roksanda Ilinci, will be joining the already almighty line up. Debenhams may become my new favourite place on the highstreet (sorry H&M).


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