Thursday, 24 February 2011

London Fashion Week - The LOOK Show

Celebrating it's third season at London Fashion Week, The LOOK Show is still bringing great highstreet style to the catwalk. Showcasing the best the highstreet has to offer in a London Fashion Week format, having some of the modelling industry's superstars walk (Erin O'Connor and Crystal Renn have both opened previous shows, and this year it was Petra Nemcova), and pulling a celeb-packed front row are just some of the reasons thousands of LOOK magazine readers apply for tickets each season.

I was lucky enough to attend the first ever The LOOK Show in February 2010, and again managed to attend the SS 11 show on Friday afternoon. There's something really great about watching a catwalk show where there's no 'season lag' and you can go and buy every look you've seen straight away (great, and dangerous to the old bank balance).

The front row fashion was also getting me excited, with Olivia Palermo looking beautiful and effortless (as always) in a mustard flared dress and cheetah print shoe boots, Marina (and her Diamonds) looking quirky and cute in her mice jumper dress (she was also rocking a gorgeous hot pink flared dress underneath), and my favourite of the frow - Jaime Winstone. Nailing the S/S 11 trend of colour blocking, Jaime looked a-maz-ing in emerald green satin (it looked like a Roksanda Ilincic dress, with rope tie, but not sure) and coral sandals (she's doll like in person, and has great hair).

While LFW AW 11 had got me geared up for thick coats and layering, The LOOK Show reminded me that we've still got Summer to look forward to! While we were greeted by waiters in Hawaiian shirts and straw hats and sipped summery cocktails, it was the clothes that reminded me the best is yet to come (I love Summer). Bring on wispy layers, pretty dresses, bikinis, and candy colours.

The styling at The LOOK Show is always great. M&S is always a favourite, the tribal look (middle image, left) is M&S believe it or not! And finally, here's me with some of the lovely bloggers, including Gem and Laura, I spent the afternoon with.

If that's not enough for you, then head over to the LOOK site now. I love that they release all sorts of video and images afterwards, including backstage interviews, catwalk footage, and how-to videos for hair and make-up.


Images: My own, LOOK, Gem Fatale and That's So Yesterday


  1. wow, sounds like so much fun! :) thanks for coming to the blog- I have been really busy latlely, but try to keep up with my favorite blogs :)

  2. It was really good, Susan. Always a good LFW show. Cx

  3. palermo was everywhere this fashion week, right? That woman must have raked in a bloody mint! Looks fab - jealous I couldn't make it xxx

  4. She does get around at Fashion Week! Not as much as the pretty blonde MTV presenter, think it's Laura?, she was EVERYWHERE. Random. Cx

  5. Sounds like it was an amazing time, Marina's mouse jumper is so cool!!


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