Friday, 17 June 2011

QVC Jewellery Event with Lauren Audrina and Ana Da Costa

QVC jewellery event - Lauren Adriana

A bloggers event where you get to meet the designers behind the brand? Sign me up! And that's exactly what we got at the recent QVC Jewellery Event, during Jewellery Week in London, with two of Britain's best fine jewellery designers.

QVC jewellery event - Ana De Costa

At the gorgeous Soho Hotel (one of my favourite venues for blogger events, FYI) we got to look through the beautiful capsule collections from the best new jewellery design talent in the UK, including our special guest speakers, Lauren Audrina and Ana De Costa.

QVC jewellery event - Tomasz Donocik

QVC is leading the way in nurturing new jewellery designers, who otherwise wouldn't be able to reach such a large audience or produce such interesting diffusion lines. Award winning designer, Ana Da Costa, creates silver bespoke pieces and small collections yearly with her main line, but QVC has allowed her to produce a larger collection of jewellery, and lets her create while they deal with factories, sourcing and selling. The same is true of Lauren Adriana, a trained gemmologist who can spends months making one-off pieces for her clients, but, luckily for us, creates a beautiful diffusion line for QVC, inspired by 70s pool party and luxury. This was my favourite line, and the gem colours and bold 70s shapes make them perfect for AW 11. Other stand out pieces were pearl rings from SHO, delicate silver designs from Kimberley Selwood, and festival-feel jewellery from Tomasz Donocik.

QVC jewellery event - SHO

QVC jewellery event - Kimberley Selwood

QVC jewellery event - Ana De Costa

QVC jewellery event -  Lauren Adriana

All the collections featured are available at QVC.


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