Wednesday, 3 August 2011

A Fairytale Takeover

I don't think you can get more 'Zeitgeisty' (yep, just made that a word) than Fairytales at the moment. With no less than 7 fairytale fable movies released this year/in production, including two Snow White movies, one with Kristen Stewert and one with Lily Collins, Jack and the Beanstalk, a 3D version of Pinocchio, Red Riding Hood with Amanda Seyfried, Hansel & Gretel: Witch Hunters, and Beastly, a Beauty and the Beast adaptation with Vanessa Hudgens, the fairytale is firmly back in vogue.

With fairytales, fables and fantasy movies creating very lucrative franchises, such as Twilight and Harry Potter, the industry is looking to this genre for 'fresh' ideas. And where movies and Hollywood lead, other industries follow. Fashion is always so closely linked to the movies of the the time, and movies play a part in fashion forecasting, creating trends, colours and silhouettes (remember the hugely popular Vivienne Westwood pirate boot resurgence around the time of the Pirates of the Caribbean movies?).

We saw a leap into the modern fairytale at Couture Fashion Week in Paris at several shows, especially Givenchy's angelic collection, and at The White Fairy Tale Love Ball, held by Natalia Vodianova at Valentino's Ch√Ęteau (complete with a fairytale painted snow capped background). These couture catwalk trends will continue to filter through the highstreet for 2011/2012, with a gothic vs ethereal fairytale style.

While I've been recently thinking about this trend and doing a post about it, what really got me in the fairytale mood was going to see my brother's play, Little Bear, at the Camden Fringe on Monday night. Based in an enchanted forest, Ula, the Little Bear, retreats into a fairytale land to escape her real life issues, but soon discovers that your problems never really leave you behind.

There's just something about the reworked, magical, fantastical, gothic fairytale that has us hooked, and as 2011 will be all about the fairytale, you best brush up on your Hans Christian Andersen.


Little Bear runs until the 7th August (except Thursday 4th) at 7pm, with an additional matinee performance at 1pm on Saturday 6th August - St Martin’s Garden, Pratt Street, NW1 0HR. All performances are outside, so bring your own drinks and picnic food, but picnic blankets are provided. And it's free!

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