Friday, 9 September 2011

Vogue Fashion's Night Out 2011 - London

On Thursday night Vogue took over the highstreet and shopping centres across the world. Their now notorious event, Fashion's Night Out, is a night of shopping, fun and games designed to get the public having fun with brands and shopping (as well as donating to charity). I missed last years event as I was in the US on holiday (how has that been a year?!), so was determined to make the most of it this time.

Armed with my FNO Crew - Danielle from Fashionista Barbie, Alex from Alex Loves and Kate from Fabric of My Life we set off on our ambitious tour of shops all across London. Starting in Covent Garden's gorgeous Seven Dials area, we went to Tatty Devine and Poste Mistress, with both offering exclusive discounts for FNO, cocktails and prizes. Next stop was Agent Provocateur, where gorgeous male models were acting as (topless) paparazzi. Sadly we weren't able to take photos in there, but I did learn that their bras go up to an F cup - who knew!?

Next stop was Liberty, where we got beautiful orchid corsages, bumped into the ever-so-lovely Reena from Fashion Daydreams and then headed up to the Mahiki tiki bar, complete with the official Rob Ryan FNO 2011 tee, Aloha Leis, coconut rum, pineapple cocktails and tiki music (very chilled out). We then headed to Regent Street and went to Tommy Hilfiger which was oodles of fun. We got a beautiful notebook just by checking in at Tommy's on facebook, then we got to play dress up with all the Tommy Hilfiger and sport equipment we could handle and had a little photoshoot with the very lovely Jackie Dixon (can't wait to see how those pics came out - we looked like a crazy family of all American jocks!).

Next stop on the FNO tour was Thomas Lyte, a beautiful luxury goods brand in Burlington Arcade, where we were over the moon to have fashion illustrations done (posing with Thomas Lyte bags, natch!). We were so impressed with all our drawings I think they will be adorning our walls. Big thanks to Sasha Helim, who did my illustration - I love it! We also were taken upstairs for a exclusive peek at The Fold. A chic women's work wear label that had a gorgeous selection of tailored, feminine and elegant work wear. They will even come to your house for a private shopping evening with your friends - love!

FINALLY (while we were still standing) we went for a gentle stroll down Old Bond Street at 10pm. Or so we thought! Old Bond Street was packed - heaving with fashion fans, hipster kids and slightly confused tourists. We headed to the busiest party (which also had a NYC taxi parked outside) - DKNY. Stuffed full of people, cocktails and balloons, DKNY was really fun and I'm dying for the neon 'Cocktails' sign for my kitchen! DAKS had a hilarious 'living' window, with 4 models coming to life (Mannequin stylee!). Except for the male model in the red jumper, I'm pretty sure he actually was a mannequin. Alexander McQueen was so busy we couldn't get in the store, but they were giving away a key to everyone in the store with one lucky person having the key that would unlock a McQueen bag! To finish things off, we walked past Hermes with this horse van called 'Bangle Bowling' outside. No, I have no idea what that is either.

Did you make it out for FNO? What were your highlights?



  1. sounds like amazing fun - some real good photos! I wish I had been there!

    Helen, x

  2. It was lots of fun, Helen. Would recommend it if you get the chance next year. Cx


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