Wednesday, 28 August 2013

What I See Project

What do you see when you look in the mirror? And how did you interpret that question? If you follow me on twitter or instagram you may have seen that a few weeks I took part in the 'What I See' project, bringing together women from all over the world and all walks of life and asking them 'What do you see when you look in the mirror?'.

The What I See Project is the brainchild of the successful entrepreneur Edwina Dunn, who pioneered worldwide loyalty programmes like Tesco’s Clubcard. Her innate understanding of people led her to found this not-for-profit Project.
Even as a powerful role model in her own right, Edwina didn't feel that she was being heard as much as men in the boardroom. This experience shaped her professionally and personally, so she established The What I See Project to celebrate the inspiring women from everyday life whose stories would otherwise go unacknowledged.
Since launching in February of this year the project has already seen over 500 contributions from more than 350 women across eleven different countries. This community continues to grow everyday.

Over the next 5 weeks the What I See Project will show over 100 unique videos from different women as part of an the campaign. Ten documentaries will also be released, each focused on a woman who has become a success in their particular profession.

I am 1 of the 100 women who have been filmed or sent in a film sharing our answer to the question, and on the day of filming it was a distinctly varied group of women, from writers, editors and bloggers from fashion, science, business, politics, art and sport. As this question is so emotive and personal, I had a rough idea what I wanted to say, but didn't have it fully planned out. The main thing that inspires and shapes who I am and what I see are the inspiring, amazing women in my life. From family to life-long friends, these women have shown me how to be the best version of me. My mum, Jackie, is extremely important to me and is always my main sounding board for all aspects of my life. She's also always encouraged me to value and respect myself, and that being beautiful, thin or rich will not make you happy, being kind, surrounding yourself with good people and being true to yourself will.

Click this link to watch my video as I try and answer this thought provoking question -

If this has inspired you to share your experience of what you see, then head to and upload your own message to add your voice to the project.

Want to see more from another contributor? Then check out Lulu Le Vay's video on


By Carina Sullivan

Monday, 19 August 2013

Leading Ladies M&S Autumn/Winter Campaign

This isn't just any autumn/winter ad campaign, this is an M&S autumn/winter ad campaign shot by Annie Leibovitz staring some of the most inspiring women of today. Marks and Spencer's 'Leading Ladies' campaign is a fantastic mix of amazing women from the world of sport, art, business and fashion.

Legendary flame-haired grande dame of Vogue, Grace Coddington poses alongside celebrated artist Tracey Emin and the inspirational model and TV presenter Katie Piper in quintessential British surroundings. The stylish and chic collection from M&S is shown in a refreshing way, championing and recognising not only model good looks, but achievements and ability. This diverse mix of age, size, shape, style and race is not only refreshing, it's a great example (and challenge) to set to other British retailers.

How would you like to see retailers change how and what they use to advertise?


By Carina Sullivan

Wednesday, 14 August 2013

Wednesday Wishlist: Tartan Dress from ASOS

This is probably due to the fact I watched Clueless at the weekend, but I am obsessed with all things tartan at the moment - tartan dresses, tartan trousers, tartan jackets - and this number from 'Glamorous' at ASOS is all kinds of awesome. With 90s grunge and ladylike dressing the trends I'm coveting for autumn/winter, this dress miraculously works for both.

If you want to give this look a ladylike twist, try adding low heeled pointy court shoes and a fluffy, textured cardigan and do your best impression of a Mad Men secretary. Or if you want to go all 90s grunge and listen to your Alanis CD then try adding black platform boots or DMs and toughen it up with a battered, oversized leather biker.

The best bit about this wardrobe musthave? It's only £17.50 in the ASOS 20% of new season offer. Yippie!

How would you wear tartan?


By Carina Sullivan

Sunday, 11 August 2013

Whitney Port Venus & Olay Summer Shorts Fashion Challenge

You know I'm a Gilette Venus devotee, so when they contacted me and asked if I'd like to take part in the Whitney Port Venus & Olay summer shorts fashion challenge I, of course, said yes. It also gave me the chance to see how many synonyms I could find for legs, my favourite being 'stems'.

As you may have seen, it's been announced recently that Whitney Port (star of The Hills, fashion designer and owner of endless pins) is the Venus & Olay goddess ambassador! She reveals: ‘I have always been a Venus fan, so when I heard about the new Venus & Olay razor I couldn’t wait to try it. The combination of Olay’s moisturising ingredients with Venus’s five-blade technology leaves my skin soft and glowing, making my legs the prefect accessory to any summer outfit.’

And to celebrate this perfect pins partnership, I was asked to customise a pair of denim shorts - perfect for summer festivals fashion, of which Whitney would judge the winning pair (shorts, not legs!). So I got a golden box full of trinkets and treats to add a bronzed summer glow to my shorts. I went for a starburst flower effect on a back pocket, a ghetto fabulous gold chain that went for front to back and pearl beads sewn to the front pockets.

Here's how I did it:

First, I positioned the flowers on the back pocket until I was happy with the layout, then I applied fabric glue to the back of the flowers. A small blob in the centre was enough and stopped the glue splodging out at the edges.

Top tips - place something on the underside of the fabric so you don't accidentally have any glue seep through and glue your shorts shut and always let the glue go slightly tacky first so it sticks well.

Then I got to work on the pearl beads on the front pockets. I used gold thread that was in the kit, in-keeping with the golden glow theme, and got to work sewing on the tiny beads. This little touch will give any denim item a special look, and you could try sewing almost anything on to customise high street jeans and give it a personal style touch.

Top tips - to save time and effort, double up your beads as you sew by putting 2 beads on each stitch and never make your thread too long as it'll also end in tangles (and tears).

How would you customise denim shorts?


By Carina Sullivan

Tuesday, 6 August 2013

September Issue: The Best Covers of 2013

It's officially time to start thinking autumn/winter when the September issues descend on us. And there are some great magazine covers and fashion spreads to kick of the tricky transitional period between summer and autumn.

Whether it's Blake Lively's dreamy pastel coat on the cover of LUCKY (FYI pastel coats are huge news this A/W, so invest in a baby blue or cotton candy pink coat) or Katy Perry wearing a part prim part fashion-forward monochrome check playsuit for Elle (again, another key trend for A/W - anything monochrome and anything check goes!). And what list of September covers would be complete without Miss Cara Delevingne?! She is looking as quirky and simply stunning as ever on the cover of Vogue Japan.

What's your favourite September Issue magazine cover of 2013?


By Carina Sullivan